This is a segment from Stand Up Marketing John McCrae’s session at BIPC Newcastle’s Innovation Elevator. The talks are shot in the TEDx style.
“Twitter is not marketing!” It is a great communication channel, and is part of a marketing strategy, but you need to know what you will be communicating. This is the focus of John’s session. He discusses key concepts of brand and branding your business and provides practical advice you can implement straight away.
John has 25 years’ experience and completed thousands of marketing projects. Using a mix of practical advice and humour, John aims to put the ‘smile of success’ into small business. His no-nonsense approach to marketing will provide you with useful insight about how you can develop your innovation ‘brand’ and stand out from the crowd.
Find out more about John here: http://standupmarketing.com