Multiminded are digital artists, video, animation and digital content producers and designer makers.

Designer Makers

As designer makers Multiminded produce mainly North East and music themed products. You can find out more at the Multiminded Design website here.

About Multiminded

The team is a unique collaboration between filmmaker and development prize-winning screenwriter Fiona Birkbeck and motion graphics designer and music producer Jim Bell.  Multiminded’s studio is based in Newcastle upon Tyne in the North East of England at The Mushroom Works, a building for artists and designer makers.

Using her storytelling background working in film and TV in London, Fiona set up Multiminded to produce engaging digital content and tell stories across different platforms and venues. Multiminded produces videos, soundtracks and arts installations. In their work as digital artists Jim and Fiona do projection mapping design and projects for galleries, festivals and events.

Architecture Films and Animation

Multiminded have produced dozens of films for the Housing Design Awards. As the 2020 event couldn’t take place in London because of the pandemic the awards ceremony was taken online. Multiminded have produced their films for subsequent years. Production has included live action and drone filming around the UK and animation. You can find the 2023 videos Multiminded produced for the awards here.

Multiminded also work with architects directly to bring architectural drawings and plans to life. They recently animated one of Proctor and Matthews architect Stephen Proctor’s amazing illustrations here. Here is a selection of the animation work produced for Housing Design Awards 2021.


Projection Mapping

Here are some examples of Multiminded’s projection mapping work. The one above was for the 10th anniversary of The Toffee Factory.  Find out more about projection mapping projects here.

The first video below was a large scale projection mapping and sound installation as part of the celebrations for Hadrian’s Wall 1900/Jubilee.  The projection for the Ouseburn Trust took place on the Cumberland Arms (the site of Milecastle 3 of the Roman wall) as the culmination of a full day of events.

The second video was a recent commission for Newcastle Cathedral’s Art Trail: Light At The End Of The Tunnel, a new light and sound festival. Jim chose the crypt for his light and sound piece projection mapping against the far wall. An updated version will be back at the Cathedral in February 2024.

Music Videos/Music Promos

Multiminded have produced two music/pop videos with illustrator Deborah Snell. Multiminded brought her artwork to life by animating it when building her website.  They brought her puppets to life for a music video for the band Nel Unlit and animated her illustrations for the band Hector Gannet.  Multiminded had previously worked with Deb on a Late Shows installation.

Multiminded are currently producing an animated music video of a new track from Martin Brindley.

New Multiminded Website Coming Soon

We are in the process of giving our own website a major revamp. New website coming soon with updates showreels.

Some Recent Projects

New Music Video

New Music Video

Here is the new music video Multiminded created for Martin Brindley of Ashfield Music Studios. As soon as Jim heard the first snippet of Martin's excellent track he knew exactly what he wanted to produce.      

Music Video For Hector Gannet

Music Video For Hector Gannet

As music fanatics we (Fiona and Jim) love producing music/pop videos. Our latest one is for the amazing and unique band Hector Gannet. Jim worked with wonderful illustrator Deborah Snell again bringing her illustrations to life through animation. The song and theme...

Music Video For Nel Unlit

Music Video For Nel Unlit

We love music and we love making videos so jumped at the chance to produce a music video for Nel Unlit. We brought Deborah Snell's illustrations to life by animating them and also her puppets. It's a wonderful song. The video has just been released today. Hope you...