We often work as digital artists specialising in animation and projection mapping. We were thrilled to be selected for a Creative Newcastle commission for the Late Shows at Grainger Market. It’s such a fantastic place with lots of character. We collaborated with illustrator Deborah Snell on this commission. She’s an illustrator we have worked with before on some music videos and we built her website.
This projection piece is a mix of 3D work from our end (Jim Bell) and her 2D illustrations which Jim animated alongside his CGI and 3D content. Jim also created the music soundtrack. Multiminded’s Fiona Birkbeck storylined and directed it.
As Grainger Market was undergoing some major renovation work at the time we were limited as to where we could project because of sun streaming through the ceiling windows at that time of year. We had to build a screen to project across one of the doorways.
Is that a glint in a doll’s eye? A record spinning? Are those naughty robots making a run for it?
Animated Arcade at the Grainger Market imagines what happens when everyone has gone home.
Here’s a sneak peak video from one of the tech rehearsals:
